The Pagoda Visual Identity

The Pagoda, a new North Texas music venue, wanted a visual identity to match the Asian cultural alignment of their name and origins. Drawing inspiration from the traditional Asian structure which is known for its timelessness and upward-reaching design, The Pagoda venue invites guests to step into a space where new experiences and personal expression can merge seamlessly under one roof.

We created design system is made up of simple yet bespoke components that work together to create a distinctive look and feel.It is deliberately flexible, capable of being both loud and quiet, familiar and surprising.

‍